12:00 AM, 17-MARCH-06

SCIFI.COM Restructured

SCI FI Channel has restructured SCIFI.COM to focus on broadband development, with a richer balance of original online content and channel-related fare, with video playing a prominent role in every facet of the site.

Matthew Chiavelli will oversee the effort as multimedia director and will be assembling a broadband team charged with developing the site's new broadband network, which will make its official debut in May. Marlon Jackson has been named Web director, and Shara Zoll has been named project director. The announcement was made by Craig Engler, senior vice president, SCIFI.COM and SCI FI Magazine.

Chiavelli, Jackson and Zoll, each of whom will be assuming newly created roles, will ensure that SCIFI.COM's broadband channel will feature a robust lineup of original online video and other multimedia content, like podcasting. The team will also work hand in hand with SCI FI Channel's programming group to ensure that every original project on-air will have some type of broadband spinoff as part of NBC Universal's new TV360 initiative.

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